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High Priced Skin Cream from La Prairie

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By: TOM BRANNA

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Luxury skin care company La Prairie has unveiled Cellular Cream Platinum Rare, a new anti-aging cream representing “the apex of science and luxury.” A 1.7-oz supply is $1,000. Platinum, the namesake ingredient and one of world’s most precious metals, fights signs of aging by maintaining the electrical balance in the epidermis, a necessity for optimal skin functionality. Formulated with a blend of negatively-charged microscopic particles of pure platinum suspended in water along with Smart Crysta...

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